The Importance of Lighting In a Retail Jewerly Store

Lighting is a critical element that's necessary to run a successful jewelry store. Without the right lighting, customers won't be able to fully see each and every detail in the jewelry you offer. As a result of this poor visibility, you'll end up making less sales. The bottom line is that jewelry stores must have appropriate lighting so customers can easily see their inventory. To learn more about the importance of lighting in a retail jewelry store and ways to improve it, keep reading.

The most obvious benefit of lighting in a jewelry store is that it makes the product easier for customers to see. Jewelry is typically small in size, making it difficult to see. Details such as engravings, diamond accents, platinum coating, etc. may go unnoticed in stores with poor lighting. If customers aren't able to identify the incredible details on your store's jewelry, they will be less likely to make a purchase. This is why it's important to maintain adequate lighting throughout your store at all times.

Being that jewelry is typically made from precious metals such as gold, silver and platinum, strong lighting will create a shimmering effect as it hits the surface. The shiny, sparkling appearance of jewelry encourages customers to make a purchase. Customers associate a strong shimmer with high quality; therefore, creating more shine and shimmer in your jewelry will send the impression that it's made well.

There are several different ways for owners to improve their store's lighting. First and foremost, check the overhead fixtures to ensure they are emitting ample lighting. If the fixtures are small, broken or simply not emitting enough light, you may want to replace them with a better model. Choose fixtures with multiple bulbs for optimal lighting ability. In addition to overhead fixtures, you can install floor and table lamps for even more lighting. As long as they are used in the right areas, these supplemental forms of lighting are perfect for a jewelry store.

Also, you should consider using display cases with lights installed. These cases have bulbs built into the tops and sides which shine line directly down onto the jewelry. It's a highly effective way to provide more illumination and ultimately visibility to your product. Replacing your old glass display cases with new models featuring lights is a smart investment that's sure to pay off in the long run.