Customer Service Tips For Jewelry Store Owners

The retail jewelry industry is built around strong customer relationships. By maintaining a strong customer-oriented business, you'll naturally encourage visitors to keep coming back. Instead of making just a single sale off a customer, your store will likely generate several more in the future. Overlooking this critical fact could essentially spell disaster for your jewelry business. To learn more about ways to improve customer service in the retail jewelry industry, keep reading.

Tip #1 - Smile

Ever walk into a store only to see the owner or attendant glaring you down? You probably don't feel like spending your money in a store such as this. Try to get into the habit of maintaining a smile at all times while you are working. I know this difficult to do, especially when you are having a bad day, but you must put on your best face; otherwise, customers will get the wrong impression about your jewelry store business. Maintaining a smile will essentially set the mood for your store, encouraging customers to keep an upbeat, happy attitude as well.

Tip #2 - Train Your Staff

Let's face it, all it takes to send a retail business spiraling downwards is one wrong employee.  When you aren't there to watch over the jewelry store, you need employees who are knowledgeable not only with the inventory, but with customer service as well. Train your employees the key fundamentals of good customer service, such as maintaining a smile, greeting customers with a "hello" and "goodbye," staying friendly, etc. The additional time it takes to train your staff the elements of good customer service will prove to be well worth it in the long run.

Tip #3 - Return Policy

One of the worst mistakes you can make when running a retail jewelry store is having a "ALL SALES FINAL" policy. The truth is that no store owners enjoys doing returns, but it's necessary to keep customers happy. Turning your customers away when they accidentally purchased the wrong type of ring or necklace will only put a bad taste in their mouth in regards to your store. As a result, it's doubtful they will come back to shop at your store again. If you want customers to keep coming back for all of their future jewelry purchases, you must allow returns. Whether it's 7, 14 or 30 days, you must have some sort of return policy in place.