Showing posts with label display case. Show all posts
Showing posts with label display case. Show all posts

Monday, April 8, 2013

Display Cases For Antique Stores and Businesses

Owning and running an antique store is a fun and rewarding experience that gives you the opportunity to meet new people. Unlike traditional retail stores, many customers visit antique stores for the sole purpose of learning more about their items. If you have knack for antiques and enjoy learning more about the history behind products, then you'll do just fine in the business. However, you'll want to setup some display cases for certain products; here's why:

Protection From Dust, Dirt and Moisture


It's no secret that antiques lose a significant portion of their value once they become damaged. Whether it's an old grandfather clock, vintage typewriter or even a compass, they need to be properly maintained and cared for to hold their value. Collectors simply don't want to purchase antiques that are dirty and rusted to the point where they are no longer recognizable. So, how are you supposed to protect your antiques from naturally occurring damage? One of the easiest and most effective forms of protection is to store them in a glass display case. Not only will it protect them from basic dust and dirt, but it will also keep them safe from the damaging effects of moisture in the air.

Depending on what specific types of antiques your store offers, moisture can be a real problem. As it gets down into the gears and covers metal products, it will contribute to rusting. While minor rust can be cleaned off with minimal effort, large amounts of rust will essentially eat through the metal. This can have devastating effects on the value of an antique; therefore, it's a good idea to keep your antiques (especially metal ones) protected from moisture.

Of course, keeping your valuable antiques stored in a glass display case is also helpful for protecting against theft. It's not something most store owners want to think about, but theft does occur. You can greatly reduce the chance of it occurring, however, by storing your antiques in a glass display case. Just remember to choose a case with a strong locking mechanism for optimal protection.

Increase Visibility


Another benefit to storing antiques in a glass display case is the simple fact that it makes the antiques easier to see. Most display cases are constructed with  mirrors built into the backs and sides. This allows the customer to easily see exactly what the antique looks like in a safe, controlled environment. The bottom line is that there's no better way to store antiques than with a glass display case.

Tuesday, April 2, 2013

Tips For a More Successful Jewelry Store Business

The retail jewelry store business isn't for the faint of heart. One of the biggest hurdles store owners face is trying to compete with the "big" companies out there who spend millions of dollars each month on expensive advertisements. As a newcomer to the industry, you probably aren't going to have this kind of disposable income available to use on advertisements. Instead, you'll have to come up with other ways to bring people through the door, at which point you can hopefully turn them into paying customers.

Tip #1 - Exceptional Customer Service


I can't stress enough just how important customer service is in the retail jewelry store industry. If you aren't friendly and down to earth with each and every one of your customers, you will essentially be losing their business. As a result, they will take their business elsewhere to find a jewelry store owned and operated by people who treat them in a more friendly way. On the other hand, going above and beyond your customers' expectations will give them the impression that you care about them. Be sure to greet each person who enters your jewelry store with a warm hello and friendly smile. You also do other things such as offer free ring sizing, free jewelry inspections, etc. The trick is to set yourself apart from the big-name companies by improving your customer service.

Tip #2 - Showcase Jewelry In Display Cases


No matter what type of jewelry your store focuses on, you should use display cases to show it off to customers. A large glass display case with mirrored sides will create an attractive area for people to view your items and products. Whether it's rings, necklaces, bracelets or costume jewelry, a display case is the perfect way to show it of. Customers can then see each individual piece of jewelry in a nearly organized box, adding to the appeal by giving it a touch of class. In addition, display cases are also useful for protecting your jewelry against theft. It's not something jewelry store owners like to think about, but shoplifting does occur, and it's up to you to protect against it.

Tip #3 - Special Promotions and Sales


It should come as no surprise that offering sales and special promotions will naturally increase a jewelry store's sales. If you haven't done so already, get a calender and mark all of the holiday. You can then come up with sales and discounts for these holidays. After all, occasions such as Mother's Day, Valentine's Day and Christmas will be the busiest time for your store.

Thursday, March 28, 2013

The Importance of Trophy Display Cases In Schools and Universities

Whether it's an elementary school or Ivy-league university, all educational institutions should invest in display cases for their trophies. It's a simple and effective way to show the students, faculty and guests how much they appreciate the hard work of everyone involved. Upon entering the school, you'll be greeted with an elegantly attractive display case filled with various trophies. It may seem like a small decorative accessory, but it leaves behind a legacy of all the student and accomplishments. Here we'll take a closer look at the importance of using trophy display cases in schools and universities.

When To Use Trophies In Schools and Universities


Handing out trophies and awards to students for academic excellence is critical in keeping them motivated. Essentially, it shows them that all of their hard work doesn't go unnoticed, and as a result, they are rewarded with a trophy. Some students may wish to take their trophies home where they show it off in their bedroom, but others may prefer to leave it on display at the school. By leaving it at the school or university, they are leaving behind their name and legacy for other students to see. It's not uncommon for students to return back to their high school university several decades after graduating to see their trophies still standing in the same display where they originally left them.

Of course trophies and awards can also be given to school athletes who excel at their respective sport. Most schools throughout the country have an athletic program with multiple sports for students to participate in. Not only does this help to develop physical strength and fitness, but it's also helps develop other skills like teamwork, leadership and obedience. These are all traits that will carry on throughout the athlete's life, regardless of what path career path they decide to take.

Some schools and universities may simply place their students' trophies for display on a basic shelving system, but this isn't recommended. Without a proper glass display case to store them in, you run the risk of having the trophies knocked over, stolen or otherwise damaged. The bottom line is that every school and university needs to invest in a high-quality glass display case for their trophies and awards. It's a small price to pay for the peace of mind knowing that the students' legacy is safely stored behind a protective case where it will remain for years to come.

Tuesday, March 26, 2013

How To Clean a Glass Display Case

Glass display cases are multifunctional accessories that can be used for a variety of different reasons. Universities and schools use them to showcase students' trophies, while retail stores use for displaying products. Whatever your reason for using a glass display case, you'll need to invest some of your time and energy into keeping it clean. Allowing it to go weeks on end without cleaning will result in a dust-coated case that takes away from the natural, shimmering beauty of the case. Keep reading and we'll reveal the steps necessary to clean a glass display case.

What You'll Need

 

You'll first need to pick up some basic cleaning supplies to get started. While some people may have their own preferred cleaning method, I've found it's usually best to stick with an ammonia-based, non-streak glass cleaner, such as Windex. You can find spray bottles of this stuff for sale at most big-name grocery stores and home improvement stores. In addition to a bottle of glass cleaner, you'll also need some paper towels and a bottle of Murphy's Oil Soap. All of these supplies can be purchased for about $20-$30 bucks.

Getting Started...

 

Now that you have all of the necessary supplies, it's time to start cleaning. Spray a minimal amount of glass cleaner on the glass surface of the display case and gently wipe it off with a clean paper towel. Continue doing this until you've covered all of the visible exterior glass. When you are finished with the outside, open the display case and do the same for the inside.  Just spray a very minimal amount of the cleaner inside to clean the interior glass. Typically, the inside shouldn't be nearly as dirty or dusty as the outside, but it will still require an occasional cleaning. Be sure to wipe up any excess cleaner using a paper towel.

Instead of using glass cleaner on the wooden parts of the display case, I recommend using Murphy's Oil Soap. It's a better all-around solution for authentic wooden finishes, and using it will result in a cleaner surface. Just apply a small amount of the soap to a clean hand cloth and then rub it into the wooden parts of your display case. After the wooden areas have been thoroughly cleaned, wipe it back down with a clean towel to remove any excess moisture. Congratulations, you've just cleaned your glass display case! Perform this cleaning process once every 2-3 weeks to keep it looking sparkly clean.