3 Services Every Jewelry Store Should Offer

One of the biggest mistakes new jewelry stores make is not offering services to their customers. While most of your profits come from product purchases, there's still a big market for jewelry services. And not offering these services will essentially hurt your business in the long run. To learn about the types of of services jewelry stores should offer, keep reading.

#1 - Engravings

The first service we're going to talk about are engravings. It's not uncommon for customers to request a particular name, word or phrase engraved onto their jewelry. If your store doesn't offer this service, the customer may take their business elsewhere. Engraving is a relatively simple and straightforward process that's done either through a profess known as 'etching' or with laser technology. Of course, you could purchase both a laser and etched engraving machine to offer your customers a choice between the two.

#2 - Ring Resizing

Another key service that each and every jewelry store should offer is ring resizing. Let's face it, our fingers change in size over the years. A ring that used to fit 5-10 years ago might not fit anymore. This is why jewelry shops offer resizing services. It's important to note, however, that only some metals are suitable for resizing. Gold, platinum and silver are all excellent metals that are easy to resize. Other metals like titanium are too tough for traditional resizing techniques. This is something that you'll have to master through practice and experience.

#3 - Cleaning

Of course, a cleaning service is bound to attract more customers to your jewelry store as well. Whether it's a ring, necklace, pendant, bracelet or pair of earrings, jewelery is bound to gather dust and dirt over time. Cleaning it up, however, will instantly revitalize its appearance, making it appear brand new. Cleaning jewelry is incredibly easy and requires no special tools or equipment. All you need to perform a professional cleaning is the right solution, which can you purchase through your jewelry contacts.

Offering the services listed here will attract more customers to your retail jewelry store. The fact is that a large portion of customers visit jewelry shops for the sole reason of purchasing a service. Overlooking this key aspect will only hurt your business by sending customers to competing jewelry stores. Remember, the three services you need to offer are engravings, ring resizing and cleaning.