Tips To Improve Customer Satisfaction In Retail Jewelry Stores

Customer satisfaction is a key component to running a successful retail jewelry store. You can offer the best selection of high-end rings, necklaces, earrings and bracelets all at rock-bottom prices, but it's all for nothing unless your customers are 100% satisfied. Retail jewelry is a cutthroat industry that requires a focus on customer satisfaction and service. Without this element, customers will take their business elsewhere. In this post, we're going to reveal some effective tips to improve customer satisfaction in retail jewelry stores.

Offer Flexible Financing Options

Let's face, customers aren't always able or willing to shell out the full price for a diamond engagement ring or some other piece of high-end jewelry. However, you can help them out by offering flexible financing options based on their income and credit. As long as the customer is fully capable of making monthly payments, you should give them the ability to purchase the ring. It's not a bad idea to offer a 6 or even 12-month no-interest financing plan where customers have a certain amount of time to pay it off without interest. If they aren't able to meet these obligations, the customer will then be faced with interest charges.

Free Ring Sizing and Engravings

You can set your jewelry store apart from your competitors by offering free sizing and engraving services with rings purchased at your store. Instead of nickle and diming customers for services such as these, why not offer them free with the purchase of any rings in your store? This will encourage customers to purchase your products while sending the message that you care about the customer. It's a win-win scenario that benefits both parties.

Sizing and engravings take very little work and time. Even if you are unfamiliar with the process, you can outsource these services to a third party. However, it's important to only use the services of a third-party company that you know and trust.

Jewelry Sales and Promotions

Running special promotions and sales on your products will also result in higher customer satisfaction. Customers want to feel like they are getting a good deal on their purchases. So, try running sales around the holidays, weekends or special occasions. You could even offer a "back-to-school sale" for certain jewelry products in your store. Spread the word about your promotions through various outlets and marketing material so people know about it.