Monday, March 18, 2013

Choosing The Right Display Case For a Jewelry Store Business

A display case is something that every jewelry store business should have. Not only will it help to protect against theft, but it will also offer an attractive way to show off your goods and products to potential customers. The more "welcoming" your products look, the more sales you are going to have. So, which type of case should you purchase? Keep reading and we'll take a closer look at some of the things to consider when choosing a jewelry store display case.

#1 - Size


One of the most important factors you'll need to consider when shopping for a display case is size. It should go without saying that larger display cases will allow you to show off a greater amount of inventory. Instead of purchasing 3 or 4 small cases, you might be able to get away using just 1 or 2 large ones. The only downside, however, is that some of the larger ones might not fit in every store. Before purchasing one, take a few minutes to get the exact measurements where you intend on using them.

#2 - Locking Mechanism


The locking mechanism is something else that you'll want to take note of. Whether you sell low, mid or high-end jewelry, you'll want to keep it safely stored behind locked glass to sway potential shoplifters. Make sure any display case you purchase has some form of locking mechanism, such as track locking. This is an essential feature that every jewelry store owner should invest in.

#3 - Mirrored Panels


Another neat little feature in display cases that can help both you and your customers are mirrored panels. As the name suggests, these are mirror panels lining the walls of the display case. The primary benefit to using a case with this feature is that it makes the jewelry easier to see; therefore, you and your customers will have more visibility when it comes to the product inside the case. Display cases with mirrored panels do tend to cost slightly more than models without this feature, but you'll likely find it's well worth the investment.

Hopefully, this will give you a better idea on what to look for when choosing a display case for your jewelry store business. It's an otherwise simple store accessory that can turn into one of your biggest assets, which is why it's important to choose the right one. Take your time and pay close attention to the features and designs before making your decision.

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